Charles Hollywood

Web Development

Design

Point of Sale

Event Management

Take your information to a global audience!

Web development and email applications have brought many unique benefits to marketing that include very low costs in distributing information and media to a global audience.

At Charles Hollywood we believe a well-executed and planned website and online campaign can achieve thousands of unique views within a matter of days. Methods such as email marketing and Bluetooth proximity marketing can be viral in the fact they not only communicate your message to your audience, but they actively propagate it to their friends and colleagues.

Online marketing methods include adwords, search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, Bluetooth proximity marketing and viral marketing. All of these can provide cost effective methods of promotion, can increase footfall at specific targeted times and will improve brand awareness via viral marketing as people forward them on to friends.

Online Marketing Solutions we provide include:-
• Website development
• e-commerce
• Intranet solutions
• Website banner advertising
• Adwords
• email marketing
• Bluetooth proximity marketing
• Search engine optimisation
• Videocasts
• Podcasts

Your identity is what makes you different.

From an initial corporate identity through to marketing literature and promotional leaflets, we cater for everything you need to keep your business in the public domain. No matter how large or small the project, we take care of it all from initial concepts through to print production including budgets, planning, timescales and deadlines.

We can provide:-
• Corporate identity
• Marketing literature
• Leaflets and flyers
• Direct Mail
• Annual Reports
• Brochures and folders
• Stationery
• Newsletters
• Exhibition stands and banners

Does your print quality match the quality of your business?

Prospective customers often judge a company on the quality of the promotional material they distribute. A well executed marketing campaign can often be ruined if the quality of the printed material your customer sees is not up to standard.

Charles Hollywood have a vast wealth of experience in providing a full range of high quality print, from business cards through to full colour brochure printing. We offer you professional quality-controlled printing with a clear, competitive pricing policy and can distribute any items worldwide. We can give you all the advice you need on sizes, quantities, materials and finishing.

You can start by sending an example of your current printing and we will be more than happy to give you a free, no obligation quote. Having our own in-house design team means we can also work from a sketch or from your instructions if the item has never been printed previously.

Stand out from the crowd with Point of Sale

In-store Point of Sale allows you to promote a whole host of goods, services and branded items while taking advantage of the marketing opportunities it can provide.

Charles Hollywood Advertising have everything in place to create effective POS solutions for your premises. From initial concepts through to installation we can provide a quick, efficient and cost-effective service with the minimum of distruption.

Whether it's focused on individual items or generates a theme for your premises,
Point of Sale can:-
• Increase footfall at specific times.
• Encourage regular visits to your premises.
• Incease average spend.
• Increase customer loyalty.
• Promote impulse purchasing.
• Give promotional and sponsorship opportunities to your suppliers.
• Give brand exposure
• Give the opportunity for staff incentives and teamwork
• Get the local community involved in specific targeted promotions.

Hospitality, events & celebrations

Corporate hospitality, business events and company celebrations can be an ideal way to boost your profile and create high staff morale.

We can provide everything you need to make any occasion truly memorable from the initial theme idea through to the creation and hosting of the event. Let Charles Hollywood take all the hassle and worry out of planning such an important occasion.

We can provide:-
• Themes
• Venues
• Catering
• Design & Print of Invitations etc
• Entertainment
• Competitions
• Gifts

A fresh look for your stores

We design, produce and fit store interiors and POS for retail clients nationwide.
We have a bespoke design service which you can take advantage of or we can simply use existing templates. We have a reputation for speed and accuracy and our highly professional fitting teams are always available.

We can provide:
•Point of Sale
•Perimeter Boards
•Aisle Indicators
•Shelf Dressing
•Signage Solutions
•Window Graphics
and much more.

Be known for what you know!

It is important to keep your business in the public eye and ensure your customers are kept up to date of any activities whether they are on a business, social or community support level.

Essentially it provides a two-way communication and fostering of mutually beneficial relationships between your organisation and your customers. At Charles Hollywood we aim to identify your target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population.

We offer a full range of PR services including:-
• Press Releases
• Editorial Campaigns
• Sponsorship Opportunities
• Event Management
• Photography
• Podcasts
• Speechwriting

Tailor-made solutions to your sales & marketing objectives!

As a full service advertising agency we can offer effective advertising and marketing solutions that make a positive, measurable difference to your business.

From the smallest press advertisement to full TV and Radio campaigns, we take care of everything from initial concepts through to final production including budgets, planning, time scales and deadlines. We are a results orientated company that provide tailor made solutions to your specific needs. We find out what you want to achieve at the outset and stay focused on your goals.

Our team of experienced and professional creative minds are dedicated to promoting your business. We know what constitutes an effective campaign and we will be working directly with you to deliver the results you want.

We can take all the time and effort out of your media advertising!

We work closely with all media, from local & national newspapers to national business publications, consumer magazines, trade journals, television, radio and online.

Your account manager will advise you of the best publications to use, the best time to use these publications and the most cost effective methods. Every month you will be given a media mix outlining your advertising for that month. This details all publications, dates and costs with a total amount at the foot of the page. You will remain in control of this media mix and can amend or change anything you discuss with your account manager.

View our Latest Email Newsletter

View our Green Mail

View our Card Trick Email

The Power of Internet Marketing

You have reached this page through the power of internet marketing. Charles Hollywood can help you and your business harness this power to achieve your own goals.

The way to communicate with customers, suppliers, clients and colleagues is through the internet. Whether it’s a simple email newsletter or a full campaign, internet marketing can reach more of your target market at a fraction of the price of traditional methods.

We can do this for your company! From the design of templates and managing your databases, through to delivering campaigns and demonstrating results.

No printing, no postage, no mail-out charges. With the internet, the cost can be reduced to pennies per recipient and completed in hours.

Interested! Then send us an email or give us a call to discuss what we can do for your company, or take a look through our website to see what other marketing opportunities we can provide for your business.

Email Marketing Works

Email marketing is quick, easy and can be extremely cost-effective. Charles Hollywood can help you create email marketing campaigns that will work for you.

We can increase customer response rates
Charles Hollywood can increase response rates though specific targeted timings, better email titling and crucial ‘call to action’ messages. We can show you when customers are more receptive to communication and are more likely to read your content and click on links, meaning more sales.

We can help you talk directly to your customers
Charles Hollywood can add the personal touch to your email campaign. Just simple things like starting your email with your customer’s name can dramatically increase your response rates, as well as helping you build on the trusted relationship you have with your customers.

We can show you your campaign results
For each email campaign you send, we can show you exactly how many people opened your emails, how many people unsubscribed, which links they clicked, email forwarding statistics and much more.

We can expand your customer base
Charles Hollywood have a number of proven ways to increase your return on investment. From bespoke messages to free incentives, our methods will create a healthy database of email addresses and contacts which give you even more potential customers.

We can do all this for your company! From the design of templates and managing your databases, through to delivering campaigns and demonstrating results, we do it all for you. All you need to do is contact us and we do the rest!

Interesting stories from our news:
Email Marketing Works
Email Marketing made easy

3 Golden Rules of Marketing!
The recipe for business success.
(Or for anyone looking for a pancake recipe scroll down the page)

1. Do you Test and Measure every aspect of your Marketing?
You must, must test and measure everything. It may be a new direct mail campaign, a new ad, a letter to your customers, an email or a new page on your website. Test small, then you measure the results. What did it cost? What revenue did it generate? If it wasn’t profitable, you’ve learnt an important lesson and move on. If it was profitable, you roll it out and make it an integral part of your marketing mix.

Before testing new marketing approaches, you need to test and measure what you are already doing. The number of businesses who advertise and have never accurately measured the response and don’t know if the ads work - is scary.

2. Are you clear what the purpose of your business is?
Outstanding business performers share a similar way of thinking about business. The highest purpose of their business is to add real value to the lives of their customers or clients, not just make money or increase profits.

We’re talking about a deep commitment to enhance the lives of those you interact with. This is the single most effective sales tool any business can employ. If you call a company and they just want to make money from you, you can tell instantly? But if you call a company and they’re willing to do whatever it takes to make your life easier, solve your problems, meet your needs and answer your questions – don’t you just love it?

Profits soar when we start obsessing about adding enormous value to the lives of our customers and clients. As an added bonus, doing business becomes more pleasurable.

3. Is your marketing continually focused on explaining the BENEFITS of your product or service?
One of the biggest marketing mistakes that businesses make is focusing on the details of their product or service, rather than the benefits it offers customers. People will only buy from you when they understand how they are going to benefit from what you are offering them.

Every conversation you have and every paragraph of any marketing material you produce should convey the benefits of what you have to offer. YOU have to be clear on what these benefits are. We can be so close to our businesses that’s not such an easy question to answer. Ask your colleagues ‘what are the top three benefits our product?’. If they hesitate – you’ve identified the first area where you can make a significant difference to your marketing.

For advice on how to implement these rules within your business or company contact Charles Hollywood. A recipe for success!

Our team would love to hear from you so give them a call or simply fill in the contact request form and we’ll call you.

Call Charles Hollywood on 01325 311999 or take a look around our website to see what we have to offer.

Pancake Recipe

Ingredients:
110g/4oz plain flour, sifted
pinch of salt
2 eggs
200ml/7fl oz milk mixed with 75ml/3fl oz water
50g/2oz butter

Method:
Sift the flour and salt into a large mixing bowl with a sieve held high above the bowl so the flour gets a airing. Now make a well in the centre of the flour and break the eggs into it. Then begin whisking the eggs - any sort of whisk or even a fork will do - incorporating any bits of flour from around the edge of the bowl as you do so.

Next gradually add small quantities of the milk and water mixture, still whisking (don't worry about any lumps as they will eventually disappear as you whisk). When all the liquid has been added, use a rubber spatula to scrape any elusive bits of flour from around the edge into the centre, then whisk once more until the batter is smooth, with the consistency of thin cream. Now melt the 50g/2oz of butter in a pan. Spoon 2 tbsp of it into the batter and whisk it in, then pour the rest into a bowl anduse it to lubricate the pan, using a wodge of kitchen paper to smear it round before you make each pancake.

Now get the pan really hot, then turn the heat down to medium and, to start with, do a test pancake to see if you're using the correct amount of batter. I find 2 tbsp is about right for an 18cm/7in pan. It's also helpful if you spoon the batter into a ladle so it can be poured into the hot pan in one go. As soon as the batter hits the hot pan, tip it around from side to side to get the base evenly coated with batter. It should take only half a minute or so to cook; you can lift the edge with a palette knife to see if it's tinged gold as it should be. Flip the pancake over with a pan slice or palette knife - the other side will need a few seconds only - then simply slide it out of the pan onto a plate.
Stack the pancakes as you make them between sheets of greaseproof paper on a plate fitted over simmering water, to keep them warm while you make the rest.

Previous email campaigns function openwindow() { window.open("http://www.hollywoodpromotions.co.uk/email/active/wishlist300108/businesswishes.html","mywindow","menubar=1,resizable=1,scrollbars=1,width=580,height=580"); } Wish List Email, function openwindow() { window.open("http://www.hollywoodpromotions.co.uk/email/active/cardtrick240108/cardtrick.html","mywindow","menubar=1,resizable=1,scrollbars=1,width=580,height=580"); } Card Trick Email

Get ahead of the competition with Charles Hollywood and Google AdWords.

Google AdWords offers you the opportunity to advertise on Google’s search engine pages. Targeting potential customers who are actively looking for information about products or services you offer. All the ads are linked to your website sending visitors who click directly to what you are offering.

You can choose the keywords that determine when your ad will appear. Select terms that best describe your product or service and your ads will appear when people search using these words. This means your ads will be displayed to a selected and targeted audience.

With AdWords cost-per-click pricing, it’s easy to control costs and you only pay when people click on your ad. You simply allocate your daily budget limit. Online reports give you all the information you need to gauge how your campaign is doing.

You can do a simple test right now, go to Google and search for your company, the service or products you provide. Do your competitors appear higher than you on the list? Are they already using the sponsored links? Then Charles Hollywood can help you get ahead of them.

Give Charles Hollywood a call on 01325 311999 to find out how adwords can work for you.

We can help you take the advantage over your competitors!

Take a look through our website to find out more about Charles Hollywood and how we will help you take the advantage.

Contact one of our sales team for an informal chat or arrange to call in for a coffee.

You can contact us on 01325 311999 or use the form on the contact us page.

Unlock the wealth in your business

10 things you ‘could’ do today (numbers 1 - 5)

Number 1

‘Do Something and Do It Now’
Find any excuse to send a communication about anything to your customers – the only condition is – you do it right now. It can be a mailing, email, phone calls – anything. But action it IMMEDIATELY. This strategy is designed for those of us who are just too good at planning. Sure, you’ll send something to your customers when you’ve created the ideal offer, with the ideal brochure for the ideal product – and of course this will all have to wait until you’re far less busy doing XYZ.
The ‘do anything but do it now approach’ addresses the simple but ridiculously profitable fact that even if you send your customers an email telling them what a great/bad day you’re having (you choose) it will remind a percentage of them that they meant to get in touch with you and within minutes they’ll be wanting to spend money with you again.

Number 2

‘The Compelling Offer’
If you’re looking for an easy, cheap, quick way to keep in your customers’ minds, send them a postcard with a compelling Offer. This is for an easy, cheap, quick way to bring in some serious additional revenue, spend an hour or so writing a postcard – send it - then think of another eleven one for each month of the next year.

Number 3

‘Phone Ten Customers’
Clear one hour off your schedule and call ten customers. Don’t try to sell them anything. Tell them you’re just calling to thank them for their custom and see how they are. Now is a good time. Expect them to be pleasantly surprised and maybe even stunned. Expect at least two of the ten to try to spend more money with you (that figure may be as high as eight or nine.) When you put down the phone on caller number ten, do a rough estimate on what that will do for your income. Then work out what it would do for your business if someone was doing that every week, of every year, forever.

Number 4

‘The Unexpected Gift Approach’
Send your best customers an unexpected gift, Just because you can… please be sure of their policy on gifts.

Number 5

‘Ask yourself this Question’
What’s the one piece of knowledge or expertise you have about your business that your customers would be most interested to know about. It could be some knowledge that saves them money, makes their life easier or maybe just makes them smile. Once you’ve decided, write a personal email and send it to your best customers. Ideally automate the process using an autoresponder. Sometimes, the best customer communications don’t sell anything.

That's the first five for you to digest. If you want to do more, you can download the next five here.

We'll help you take the lion's share!

Charles Hollywood Limited, Coatham Hall, Coatham Mundeville, Darlington, County Durham, DL3 0XL.
Telephone 01325 311999 Fax 01325 311789 Registered No. 4910390