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A new study has shown that consumers are responsive to email Marketing. More than 400 email users who access their accounts from home were questioned, and findings show a "high responsiveness to email communications", highlighting the fact that more and more people are prepared to buy goods and services online. This in turn spells good news for internet advertisers wishing to target a large audience.

According to the figures, 84 per cent of respondents have clicked through from relevant email offers, and 73 per cent have made an online purchase as the result of receiving an email offer. As well as this, 86 per cent said they had made an in-store purchase after receiving an email offer, and 78 per cent even added trusted email marketers to their address books.

The data reveals an immense opportunity for marketers to build and deepen customer relationships and grow sales, but they also suggest that too many marketers are failing to take full advantage of this opportunity.